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Purpose-Led Marketing

It’s been 4 years now that I’ve worked on one of my best work in my career. This was a campaign for Airbnb around the 25th year anniversary of the fall of the Berlin wall. The Wall and Chain campaign ended up winning multiple marketing & graphic design awards. 

Why I call this some of the best work in my career is not because of the won awards. The story which was featured in the campaign was so powerful showcasing the way people can overcome adversary with so called enemies of the past. 

For the Wall and Chain campaign I worked closely with a brilliant team at Airbnb. Yesterday, two friends launched a new brand marketing agency focussed on bringing purpose-led marketing to growth companies.

Twenty First Century Brand already signed some major brands like Pinterest, WeWork & Peloton. I’m going to pay very close attention to the brand marketing coming out of these companies. So much to learn from the 21CB team.